| The 10 most important things from Apple’s iPhone 6S event The company officially delivered on two long-overdue rumors: it refreshed the Apple TV, and it unveiled a giant, almost laptop-like iPad. The iPad Pro is a 12.9-inch behemoth with a matching stylus and keyboard, seemingly designed to fill the same market Microsoft is going after with the Surface. The Apple TV set-top box is back with a new remote and deep Siri integration. Both have a new ecosystem of apps, including productivity tools and games. And both are coming out later this fall: the TV in October, the iPad in November. But the biggest news for most people will probably be the regular iPhone updates: the 6S and larger 6S Plus.
Quite a few new things were announced, and the feedback on Twitter was a lot of fun — Microsoft fanboys spent the entire two hours talking about how Microsoft had invented everything that Apple introduced. Other people were pulling contradictory quotes from Steve Jobs to make fun of Apple, although they seem to forget how Bill Gates once said 640k of RAM is enough for anybody. iPad Pro with Pencil (stylus) and Keyboard 
Perhaps the most expected thing that Apple introduced was a bigger 12.9″ iPad Pro with greatly improved processor, 4GB of RAM, a very interesting stylus, and a fold-out keyboard that looks like a mash-up of the Surface cover keyboard and the iPad foldable cover. To accomodate the new form factor and new features, iOS has added a ton of new features like keyboard shortcuts, split-view to run apps side-by-side, and support for the stylus in many apps, including Microsoft Office (which was actually demoed on stage). Much of the feedback that I’ve read so far is that the iPad Pro is inferior to the Surface because the Surface can run a full desktop operating system (Windows) and the iPad is limited to iOS apps. But this seems like a snap judgement that doesn’t have a ton of basis in the reality of what people use their devices for. iOS can run Microsoft Office, Slack, Trello, Evernote, Dropbox, do image editing, gaming, movies, music, and there is a massive library of productivity apps to choose from. And, of course, Safari is a very capable web browser on a tablet that can render a full desktop site easily. Sure, there will always be people that need the full power of a desktop operating system to do what they do, but we live in the age of Chromebooks and clouds. The average person, even at work, doesn’t need a full PC. 
The new Pencil that Apple introduced looks to be much more capable than the average stylus — you can tilt it to the side to apply a different type of pressure, just like you would with a pencil for shading a drawing. It’s going to finally allow the iPad to be a great device for artists — let’s be honest, as nice as iOS touch input is, finger painting just isn’t that great. For many people, the iPad Pro is the tablet that can replace their PC. iPhones, Apple Watch, and Apple TV 
They really glossed over the details, but iOS 9 and Watch OS 2 will dramatically improve the Apple Watch experience as well as using iPads for real productivity. They talked about new Apple Watch straps, and a new luxury Hermes edition Watch (that looks pretty amazing), but other than some additional styles, nothing new there. The new Apple TV has a new remote with Siri integration, touchscreen, and movement controls similar to the Nintendo Wii. There’s an app store complete with games, and Siri can search across all channels for a TV show or movie. No longer do you have to search Netflix before searching Hulu before going to iTunes to watch a show. You can search across everything in one unified interface that will dramatically improve how you interact with your TV. More on the Apple TV in an upcoming column. The new iPhone 6S and 6S Plus have dramatic upgrades in the CPU and camera departments, and a new 3D Touch capability that allows you to almost “click” the screen by pushing harder. I’ll talk more about this in an upcoming column, but many people are missing the point, which is real tactile feedback. Probably the most interesting thing that Apple announced is their new Live Photos feature in the 6S camera — it will take 1.5 seconds of video before and after every photo that you take. You can press on the screen to see not just what happened right before your shot, but also hear the audio. Rather than just looking at an old picture of your child, someday you’ll be able to actually see the context and hear their voice, even if only a few seconds at a time. They also quietly announced that they are working with Facebook to support this feature. | 
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