Welcome to hell: Apple vs Google vs Facebook and the slow death of the web You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage. The rise of Adblock will push more and more publishers either over the edge into shutting down, or push them into the arms of Apple News and Facebook or into apps on the iPhone or Android. Rather than have a presence on the web, where most of their ads are being blocked, why not publish as Instant Articles in Facebook and collect the money from the unblockable ads that Facebook provides? Or Apple News? This is a world where Facebook has way too much power. Content cannot exist unless somebody has the time to build it, and those people that work so hard to write the articles that you read deserve to eat too. They deserve to earn a good living. And that means somebody has to pay them. Since nobody wants to pay subscriptions to every website, or any website, that means somebody is going to have to view the ads that pay the salaries for the writers. If you want free content, you are eventually going to see ads one way or the other. When the content moves to Facebook, those who block ads have nobody to blame but themselves. Of course this analysis doesn’t even take into account all of the technology to combat adblocking that most of you don’t even know exists. It’s trivial to bypass adblock and display ads anyway — our little Comic Sans experiment which I hacked together in 10 minutes was flawed, but illustrated the point. Ads can either be proxied directly from other unblockable sources, or they can be integrated into the HTML directly. Single-origin trackers could easily be built and integrated into web pages so that you never even realized you were being tracked. Adblock is just like Fight Club and Usenet. The first rule is to stop talking about Adblock, because you’re going to ruin the party for the people that really want to block ads. When it’s just on the fringes, nobody cares, but when it becomes an epidemic, sites are going to fight back, or die. On a side note, Facebook doesn’t have any tracking scripts. Because all of Facebook tracks every single tiny thing you do. Facebook *is* a tracking script. |
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