| The title of Marshall McLuhan’s influential book The Medium is the Massage: An Inventory of Effects was the result of a typesetter’s error. The original title of the book should have been “The Medium is the Message”, which was a frequently used phrase of McLuhan’s, but he was so delighted by the typo and the implications thereof that he insisted it be left untouched.  | |
Today's Featured Articles | |
 Amazon sends out a ton of emails. Some of those are useful—alerts that your order went through or about problems with an order, for example. But the rest can get on your nerves. Here's how to banish every last one of them. Read More »
|  Not all Ethernet is created equal. These days there are two available standards, Fast Ethernet and Gigabit, which are completely distinct speed interfaces. It’s important to understand the difference between them and which one you should choose. Read More »
|  Whether you’re running a Plex media server, virtual machines galore, or just maintaining your own cloud storage system, there are a handful of things aspiring home server aficionados should have in their arsenal. Read More »
|  There are many ways to take screenshots on Windows. Windows 10 itself has quite a few built-in screenshot tools, and there are some excellent free options out there if you want more features. Here are all the best ones screen capture utilities. Read More »
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Today's Tech Term
Solus Email | |
| A Solus Email (a.k.a. Direct Email Marketing) is an email that contains a third-party advertisement that has been sent out to a selected portion of a separately owned, opt-in subscription email list that “fits” the demographic bracket (i.e. age, gender, location, etc.) the advertiser in question wishes to reach. An example would be the owner of an opt-in mobile phone-related email subscription list that has made an agreement with a mobile phone provider to send out a specifically tailored advertisement/offer to the desired demographic bracket. Any interested recipients would then be able to sign up, allowing for a direct connection between the advertiser and new customers. | |
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